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11.03.2009

Search Engine Marketing Secret

Cross Media Marketing is a Great Way to Get Customer Information

Have you ever considered using direct mail as a way of gathering demographic and psychographic information?  If not, then this is your opportunity to really get some bang for your marketing budget dollar.
With the advent of on-demand printing and publishing, we've been able to literally convert mass-marketing to a more personal one-to-one experience. 
 
Using Customer Insights to Ignite Employee Passion
Today's guest post is by Kathryn Korostoff, founder of Research Rockstar.
Keeping employees motivated is no small task. The current economic environment creates job security concerns and family pressures that can leave the most dedicated employees drained. Sure, incentive programs helpâ€"but those budgets are tight, and as important as money is, it’s not always
 
Today’s guest post is by Maria Duron, the chief buzz officer, coach and speaker with buzz2bucks.com.
Research numbers give us so much rich information providing insights and basics on clients and contacts.  I’ve always been a fan of market research from my days as a market researcher in the media industry. Understanding “the who� and “the what� [...]

Search Engine Marketing Secret #1: Build Your Site With Search Marketing in Mind
If you've already invested money in doing customer research on your web site, but you're still not getting the results you want, you'll want to tune into our on-going series with Leslie Caruthers, The Search Guru.  It may not be obvious at first, but your web site holds a wealth of data about your customers, who they are, what they like, where they've come from and so much more.

In my last article, we talked about what a critical ingredient search engine marketing was to your overall web strategy.  In this part of our series, I'm going to give you some insider tips on how to integrate search engine marketing into your web site and make a more powerful customer magnet.

The top 3 Search Marketing secrets:

1. Build your site in a search friendly way from the start â€" or get SEO friendly now.

This means working with a developer who really understands the search engines (not one who says they do, but one who REALLY does â€" they are rare). Or you hire a Search Marketing firm to partner with your web development company to add in the secret sauce Search Engine Optimization (SEO) knowledge.

Many developers don’t fully understand how search engines work and may have inadvertently made it more difficult for search engines to understand your site. Reversing this through search engine optimization on the site will make a huge difference for your business.

A few common problems:

Content Management System issues: most are not SEO friendly out of the box.

JavaScript navigation that isn’t crawlable

No h tags, or h tags used excessively/incorrectly

Duplicate content issues

Poor internal linking structure

Sign up for our newsletter for a free white paper on search engine friendly website design and share it with your designer and developers.

And don’t forget… While it is critical to rank well with the search engines, you must never forget it is the human customer that matters â€" search engines don’t buy your products, services or click on your advertisements; people do.


Next month, we’ll share secret #2 â€" keyphrase research: the foundation of any organic search marketing effort in the next post. Youre going to love keyphrase research â€" it’s like cracking open the skull of your prospect and watching them think!

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