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11.19.2009

Top PayPerClick Tips to Improve Your Sales

In this Issue:
Discover hidden campaign performance data in Google Analytics
A Look Ahead - Search for 2010
A Common AdWords Mistake that Can Cost You Money
A single point of leverage that affects everything in your PPC Account!
EDITORS LETTER
Get the Biggest Bang for Your PPC Buck this Holiday Season
By Kelly Larsen, Director of Marketing at PPC Summit

Now that the holidays are upon us, most advertisers are pumping ad dollars into their campaigns in hopes of reaching more buyers. Even though we are still in an economic slump, indicators show that sales stand to improve.
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Taking PPC to the Next Level: Discover hidden campaign performance data in Google Analytics
By Kim Toomey, Anvil Media

Integrating Google Analytics and AdWords is as easy as clicking a few buttons. These programs combined provide powerful data that can improve your PPC accounts more than your standard AdWords data alone.
Click to continue
A Look Ahead - Search for 2010
By Brian Lewis, Vice President, Engine Ready

As chaotic as online marketing seems, there is a comforting constant that marketers can count on: Customer purchase decisions are still, and will always be driven by the emotional desire to fulfill various needs.
Click to continue
A Common AdWords Mistake that Can Cost You Money
By Leisa Hall, Senior Account Executive, Anvil Media

If you are currently managing an AdWords account, please, please, please, for all that is good in world do NOT -- I repeat, DO NOT -- ever run the same campaign on the Search Network and the Content Network at the same time.
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Keyword Organization: A single point of leverage that affects everything in your PPC Account!
By Larry Kim, founder of WordStream

Successful PPC campaigns start with keyword discovery, research and organization. In paid search, keyword discovery and keyword research are important since searches of the keywords you pick are what you're paying for.
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