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Email Marketin Seminar challenging new technologies Messaging and design

Top 10 Vital Factors for Email Marketing Success:
How to Generate Results in a Tough Economy

Wednesday, May 12, 2010
10:00 AM Pacific Time / 1:00 PM Eastern Time

Email continues to be a powerful staple even in the current recession–affected marketing world. It's still the foundation of any successful online marketing effort. Without effective email marketing, a company's entire online marketing strategy can crumble like a house of cards.

Today, there is a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues that old-school email marketers never had to face. How do savvy marketers navigate all of this and keep pace with their competition in a rapidly changing multimedia marketing environment?

The key is staying current in online marketing best practices — and understanding how to employ them consistently in an evolving environment. In this free one-hour Webinar, email marketing expert, Andrea Scarnecchia, will share today's top 10 vital factors for getting the most out of your email marketing campaigns now.

You'll walk away from this valuable Webinar with actionable next steps to help you develop and maintain exceptional email campaigns that produce results and support your entire marketing mix. We'll discuss the top 10 most critical elements and how to put them into action. We break them down into three digestible categories:

  1. List building and maintenance – How to continuously build, nurture and maintain an effective opt-in list when faced with the challenges of a churn rate of up to 30%.
  2. Messaging and design – Developing email campaigns that create relevance, encourage engagement, render well across various email clients and mobile devices, and generate measurable results.
  3. Deliverability – Staying on top of best practices and legal requirements so your email messages are delivered to the inbox every time.

This free Webinar is designed for email and online marketers of all kinds, from novice to seasoned veterans. You'll walk away with actionable knowledge that will leave you better armed to compete.

As a special bonus, all Webinar attendees will receive the free companion guide: 25 Essentials for Exceptional Email Campaigns. It's an actionable guide full of best practices and how-to's that will help you quickly take action on what you've learned in the Webinar, and it's a perfect complement to the Webinar presentation. This guide also includes links to other free guides to give you an extra boost as you improve and maintain exceptional email campaigns.

Andrea Scarnecchia
Vice President of Marketing, Lyris Inc.

Andrea is the Vice President of Marketing at Lyris where she is responsible for delivering measurable results from email and online marketing campaigns, and advising others on how to do the same. Andrea has over 20 years of marketing leadership experience and has held senior marketing management positions at Tilia, Broderbund, Disney, Sega, Supercuts and Clorox.


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