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How can service providers re-assert themselves in the Mobile Internet

  The squeeze is on for service providers as the Mobile Internet is opening. Big brands are building direct relationships with consumers.

So�what strategies should service providers pursue before they find themselves squeezed out of the value chain?

Amdocs Interactive conducted extensive research last year around how service providers can profitably monetize the Mobile Internet while protecting their market share. We found that service providers could unlock lots of value from their networks, business systems and distribution channels that could lift content revenues by 50% and preserve their leadership position in the value chain.
  Amdocs > Customer Experience Systems Innovation  

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