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7.01.2010

Grow Your Email Marketing Opt-in List Webinar

You asked and we listened!
Back by popular demand, we're repeating the free Webinar:

Grow Your Email Marketing Opt-in List� Almost Automatically

Thursday, July 8, 2010
10:00 AM Pacific Time / 1:00 PM Eastern Time

Email marketers face an ongoing battle to grow their email opt-in lists. With up to 30% churn of the email addresses on most opt-in lists each year, it's tough just to stay even!

And without list growth, it's hard to deliver the increases in revenue and ROI your company needs in this economy. So how do you grow your opt-in list without breaking the bank or losing your mind? Spend a valuable hour with Lyris' Vice President of Marketing, Andrea Scarnecchia. Andrea will share simple methods to help grow your lists � including ways to leverage the marketing you're already doing to get better results. She'll cover the three "layers" of successful list building efforts:

  1. The "Autopilot" Layer that works with minimal marketing effort ongoing once it's set up.
  2. The Supplemental Layer that brings in additional new acquisitions. This layer includes some new list-building tools available to email marketers such as:
    • Social media marketing
    • Mobile marketing
  3. The "Churn Minimizing" Layer that helps shore up your foundation to better allow for growth

You'll also learn tips, tricks and best practices to get your list on an upward trajectory � and all of it will be demonstrated through tangible, real-world examples.

As a special bonus, all Webinar attendees will receive a free copy of the Lyris Bionic List Builder How�to Guide � a perfect complement to the Webinar presentation, and an actionable tool designed to help you grow your email opt-in list for better results right away.

If you have already registered for this Webinar, thank you. If not, don't miss out on your last opportunity!

REGISTER NOW for this informative Webinar.
 
Register now

Andrea Scarnecchia, Vice President of Marketing, Lyris Inc.

Presenter:
Andrea Scarnecchia
Vice President of Marketing, Lyris Inc.

Andrea is the Vice President of Marketing at Lyris where she is responsible for advising others on the use of metrics to deliver results from email and online marketing campaigns. As a data-driven marketer, she has been using data to advance marketing initiatives for over 20 years. She has held leadership positions at companies from start-up to Fortune 500 including Tilia, Broderbund, Disney, Sega, Supercuts and The Clorox Company.

2 comments:

MaryJohn said...

good one

Ale Rossi said...

Hi, Great email marketing points raised by you. I think, people should have to know this thing before starting Email Marketing campaign.

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