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10.28.2010

How to Save MONEY on AdWords PPc CAMPAIGN

Pay Per Click, PPC advertising, Search Engine Marketing, SEM, Google Adwords

PPC Summit

Search Marketing Insider
Pay Per Click, Social Media and SEO Success
An Internet Marketing Institute Publication

Hello Subscriber, in this issue you will find... Date: October 28, 2010
» How to Save $100,000 a Year on AdWords in Ten Minutes or Less
» Closing the Attribution Gap with AdWords Search Funnels
»

The Importance of Goals and Metrics in Social Media Marketing

See Online Issue | Whitelist Us
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.

How to Save $100,000 a Year on AdWords in Ten Minutes or Less
By David Rodnitzky, Founder, PPC Associates

Google makes it really easy to start running PPC campaigns on AdWords. Running a well-optimized campaign, however, is another story altogether. Without knowledge of the nuances of AdWords, a novice can end up losing a ton of money very quickly on their SEM campaigns.

              Five Quick Ways to Adjust Your AdWords Account and Save Big Money

              1. Don't Heed Google's "Recommended Settings". Google wants to run your ads as broadly as
              possible...

              2. Move Away from Broad Match as Quickly as Possible. Google has four match-types – broad,
              broad modified, phrase, and exact…

              3. Add Lots of Negative Keywords. Negative keywords are the opposite of a normal keyword…
Read More Here...

The Landing Page Success Seminar (Nov. 30 - Dec. 16, 2010)
Conversion Rate Optimization Training

Learn how to turbo-charge your internet marketing profits
during 18 expert-led optimization training sessions proven to convert more customers!
Get your questions answered by Conversion Rock Stars like: Brian Clark, Bryan Eisenberg, Jim Sterne, Brian Massey, Jay Baer, Ben Jesson, Anna Talerico and many more...
Register & Save 50% Now!

Closing the Attribution Gap with AdWords Search Funnels
By Leisa Hall, Account Director, Anvil Media, Inc

Google AdWords recently fully launched a reporting feature called Search Funnels. For advertisers that utilize AdWords Conversion Tracking, Search Funnels reports are now available to provide critical insights in to the search 'funnel' that searchers travel down before ultimately performing a conversion action. This is a huge win for marketers, who will now have more insight in to the attribution of their paid search campaigns.
Read More Here...
The Importance of Goals and Metrics in Social Media Marketing
By Jason Mikula, Freelance Search Engine Marketing and Social Media Marketing Consultant

Internet marketers already familiar with search engine optimization and pay per click marketing know the importance of analytics, metrics, key performance indicators, and so on. Analytics can (and should) play an important role in your social media marketing strategy. If you're not setting goals, tracking metrics, and analyzing performance, how can you tell if you're succeeding?
Read More Here...
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phone: 800-507-2958 ext. 703
email: registration@ppcsummit.com
web: www.ppcsummit.com & www.LandingPageSuccessSummit.com

10.19.2010

How to Integrate the Public Cloud into Your Operation

COMPLIMENTARY CLOUD COMPUTING EVENT
VMware: How to Leverage the Public Cloud


Join us for an informative eSeminar where we'll examine the resources that make integrating the public cloud into your organization's current IT framework simpler than you think.

A key concern for IT organizations is how to leverage and integrate the public cloud into their operation because treating the two as separate entities will make life far more complex down the road.

Attend this complimentary eSeminar where we'll explore:
  • The value of public clouds and ease of use and adoption
  • Use patterns for public clouds
  • How to select a cloud provider for maximum leverage
  • Case studies of best practices and successful implementations
Don't miss it! Register today!


Sponsored by:

Register
November 2, 2010
4:00 pm ET / 1:00 pm PT
Duration: 60 minutes

FEATURED SPEAKERS:

Don Schleicher
Vice President, Service Providers
VMware, Inc.

Michael J. Steinhart
Senior Editor
Ziff Davis Enterprise




VMware : How to Leverage the Public Cloud. Register Now | Read Online

COMPLIMENTARY CLOUD COMPUTING EVENT
VMware: How to Leverage the Public Cloud


Join us for an informative eSeminar where we'll examine the resources that make integrating the public cloud into your organization's current IT framework simpler than you think.

A key concern for IT organizations is how to leverage and integrate the public cloud into their operation because treating the two as separate entities will make life far more complex down the road.

Attend this complimentary eSeminar where we'll explore:
The value of public clouds and ease of use and adoption
Use patterns for public clouds
How to select a cloud provider for maximum leverage
Case studies of best practices and successful implementations
Don't miss it! Register today!


Sponsored by:
 

November 2, 2010
4:00 pm ET / 1:00 pm PT
Duration: 60 minutes

FEATURED SPEAKERS:

Don Schleicher
Vice President, Service Providers
VMware, Inc.

Michael J. Steinhart
Senior Editor
Ziff Davis Enterprise



 

10.16.2010

ECONOMÍA Y CONCIENCIA Conferencia de Joan Melé subdirector de Triodos Bank

ECONOMÍA Y CONCIENCIA - Conferencia de Joan Melé, subdirector de Triodos Bank - Lista Ascensión Nueva Tierra, mensaje 16 de Octubre de 2010

Compartimos con vosotros este fabuloso vídeo de la conferencia que impartió Joan Melé, subdirector de Triodos Bank, en la Escuela de Organización Industrial de Madrid el pasado 6 de Mayo de 2010. Son casi dos horas de conferencia que merece la pena escuchar. Alguien que habla de algo que normalmente no se habla: ECONOMÍA Y CONCIENCIA. Algo que está excluido de cualquier planteamiento que podamos oír normalmente ahí fuera, en los medios, en la universidad, a los "expertos"... Algo pronunciado nada menos que en una Escuela de Organización Industrial (!).
Todo el mundo habla de la crisis y de soluciones, pero como dice Joan Melé, "la crisis no tiene solución". Porque no se está hablando de la raíz del problema: la conciencia humana que ha producido este caos en el que nos encontramos. Es maravilloso oír hablar a un profesional de la economía de esta forma, más cuando es alguien del mundo de la banca.
 
Esperamos que sea de vuestro interés.
 
 

10.15.2010

How To Safeguard Your Enterprise Against Third-Party App Risks

eSeminars

COMPLIMENTARY SECURITY EVENT
Key Strategies to Address Rising Application Risk in Your Enterprise


Join us for a valuable eSeminar where we'll discuss important
strategies to reduce application risk at your enterprise.

Endpoint risk has shifted from operating system to third-party
application vulnerabilities, which now account for more than two-thirds of
all endpoint vulnerabilities. Most organizations take twice as long to patch
these third-party applications as they take for patching operating systems,
according to the SANS Institute. This is why it now ranks patching
client-side software as the top IT security priority.

Don't be caught vulnerable. Attend this complimentary eSeminar as we
explore how to:
a.. Identify and assess the vulnerabilities that create the most IT
risk for your organization
b.. Automate policy enforcement to ensure continuous patch
management for operating systems and applications - in both physical and
virtual environments
c.. Layer your security approach with prioritized IT risk
mitigation, antivirus and application whitelisting
Don't miss it! Bring your questions for the Q&A session following the
presentation


Sponsored by:


November 3, 2010
12:00 pm ET / 9:00 am PT
Duration: 60 minutes

FEATURED SPEAKERS:

Paul Zimski
VP of Solution Strategy
Lumension

Paul Henry
Security and Forensics Analyst

John Jainschigg
Executive Director, Internet and Community Laboratory
Ziff Davis Enterprise


--------------------------------------------------------------------------

Key Strategies to Address Rising Application Risk in Your Enterprise.
Register Now | Read Online

COMPLIMENTARY SECURITY EVENT
Key Strategies to Address Rising Application Risk in Your Enterprise


Join us for a valuable eSeminar where we'll discuss important strategies to
reduce application risk at your enterprise.

Endpoint risk has shifted from operating system to third-party application
vulnerabilities, which now account for more than two-thirds of all endpoint
vulnerabilities. Most organizations take twice as long to patch these
third-party applications as they take for patching operating systems,
according to the SANS Institute. This is why it now ranks patching
client-side software as the top IT security priority.

Don't be caught vulnerable. Attend this complimentary eSeminar as we explore
how to:
Identify and assess the vulnerabilities that create the most IT risk for
your organization
Automate policy enforcement to ensure continuous patch management for
operating systems and applications - in both physical and virtual
environments
Layer your security approach with prioritized IT risk mitigation, antivirus
and application whitelisting
Don't miss it! Bring your questions for the Q&A session following the
presentation


Sponsored by:


November 3, 2010
12:00 pm ET / 9:00 am PT
Duration: 60 minutes

FEATURED SPEAKERS:

Paul Zimski
VP of Solution Strategy
Lumension

Paul Henry
Security and Forensics Analyst

John Jainschigg
Executive Director, Internet and Community Laboratory
Ziff Davis Enterprise

10.13.2010

BizNews: Internet Ad Revenues Break Records

Internet Ad Revenues Break Records, Climb to More Than $12 Billion for First Half of '10
Search Remains Strong, Digital Video Soars as Display Gains Momentum—Double-Digit Growth in Online Advertising Is Back

NEW YORK, NY (October 12, 2010) — The Interactive Advertising Bureau (IAB) and PwC US today released the IAB Internet Advertising Revenue Report for the first half of 2010. Internet advertising revenues in the U.S. were at $12.1 billion in that period, setting a new half-year record that represents an 11.3 percent increase over the first half of 2009. This is also the highest second-quarter revenue on record, up 13.9 percent over the same period of 2009.

Display-related advertising—which includes banner ads, rich media, digital video and sponsorships—totaled more than $4.4 billion in the first six months of 2010, showing a significant increase of close to 16 percent over the same period in 2009. Digital video continues to experience record growth, this year achieving the highest half-year performance ever and up 31 percent over first half 2009. Search advertising remains the largest percentage of overall interactive spend at 47 percent, representing more than $5.7 billion for the first six months of 2010, up 11.6 percent from the same period in 2009.

"Consumers' appetite for immersive online experiences is limitless as technological innovation and creativity give rise to new forms of entertainment and information in the digital age," said Randall Rothenberg, President and CEO, IAB. "This report highlights marketers' ongoing adoption of interactive media to build brands—and that's only going to continue."

"Interactive advertising revenue is on a strong upward trajectory," said Sherrill Mane, SVP, Industry Services, IAB. "Nearly all types of ad formats are showing positive movement and marketers across all advertising categories, most notably consumer packaged goods and pharmaceuticals, are increasing their investment in digital media."

"With the strongest first half on record, 2010 has so far indicated that Internet advertising is back, and better than ever," said David Silverman, PwC Assurance partner. "While the recession clearly affected short term growth in 2009, with double digit growth in both search and display during the first six month of 2010, the long term prospects continue to be strong."
The following data highlights key first six-month revenue data breakouts; dollar figures are rounded.
($ millions if not indicated):

Advertising Formats: Search and Display-related ads continue to be leading formats.
FH 2010
FH 2009

Search47% ($5,747)47% ($5,148)
Display Related:36% ($4,356)34% ($3,759)
    -Banner Ads23% ($2,744)22% ($2,394)
    -Rich Media6% ($743)7% ($704)
    -Digital Video5% ($627)4% ($477)
    -Sponsorship2% ($242)2% ($184)
Classifieds10% ($1,262)10% ($1,116)
Referrals/Lead Generation5% ($642)7% ($728)
E-mail1% ($120)1% ($149)

Industry Concentration: Percentages of revenues by the top 10, top 25 and top 50 have remained consistent.
FH 2010
FH 2009

Top 107071
Top 258282
Top 509089

The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.

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