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1.08.2011

Web Technologiews Events on January 2011

Events we're keeping our eye on in January 2011...
2011 International CES
January 6 - 9, 2011
Las Vegas, NV
NRF 100th Annual Convention & EXPO
January 9 - 12, 2011
New York, New York
Affiliate Summit
January 9 - 11, 2011
Las Vegas, NV
The Gamification Summit
January 20 - 21, 2011
San Francisco, CA
Emerging Media Conference
January 24 - 27, 2011
San Francisco, CA
MacWorld 2011
January 27 - 29, 2011
San Francisco, CA
Lotusphere 2011
January 30 - February 3, 2011
Orlando, Florida
PODi AppForum
January 31 - February 2, 2011
Las Vegas, NV

1.06.2011

Seminar Email Optimization Secrets Webinar

You asked and we listened! Back by popular demand, we're repeating the free Webinar:
Email Optimization Secrets:
What 1,397 Marketers are Doing to Get Better Results

Tuesday, January 11, 2011
10:00 AM Pacific Time/1:00 PM Eastern Time

With the new year, email and online marketers are wrestling with critical planning issues and tough questions. But many of your marketing peers have great insights from their own experiences -- that can help you too.

Spend a valuable hour with email marketing expert Brennan Carlson, who will share hot-off-the press results from Lyris' annual Email Optimizer Survey. This survey of over 1,300 email and online marketers reveals the surprising strategies, tactics and tools that real-world marketers just like you are using to generate and measure improved results. And you'll learn where marketers are missing valuable opportunities that could give them a critical competitive edge.

In this informational Webinar, you'll learn the startling answers to the questions:

Do email and online marketers…

  • Employ fundamental best practices?
  • Use opt-in list building techniques to slow churn and build their email lists?
  • Employ ROI measurement as an integral part of email and online marketing program performance?
  • Incorporate tools and techniques that enhance email relevance and improve deliverability?
  • Make use of social media to enhance other online marketing programs?

As a special bonus, all Webinar attendees will receive a copy of the complete Email Optimizer Survey Report — a perfect complement to the Webinar presentation and a 2011 marketing essential.

If you have already registered for this Webinar, thank you. If not, don't miss out on your last opportunity!

Register for the free Webinar now.
 

 

Presenter:
Brennan Carlson
VP of Product Management
Lyris, Inc.

 

   
Presenter:    

 

   
Brennan Carlson, VP of Product Management  

Brennan Carlson
VP of Product Management, Lyris, Inc.

Brennan maintains a consistent focus on keeping Lyris' customer-centric product roadmap on track, overseeing the growth of the company's user experience team and spearheading the development of end-user product feature and design validation practices and methodologies.

You asked and we listened! Back by popular demand, we're repeating the free Webinar:
Email Optimization Secrets:
What 1,397 Marketers are Doing to Get Better Results
Tuesday, January 11, 2011
10:00 AM Pacific Time/1:00 PM Eastern Time
With the new year, email and online marketers are wrestling with critical planning issues and tough questions. But many of your marketing peers have great insights from their own experiences -- that can help you too.
Spend a valuable hour with email marketing expert Brennan Carlson, who will share hot-off-the press results from Lyris' annual Email Optimizer Survey. This survey of over 1,300 email and online marketers reveals the surprising strategies, tactics and tools that real-world marketers just like you are using to generate and measure improved results. And you'll learn where marketers are missing valuable opportunities that could give them a critical competitive edge.
In this informational Webinar, you'll learn the startling answers to the questions:
Do email and online marketers…
Employ fundamental best practices?
Use opt-in list building techniques to slow churn and build their email lists?
Employ ROI measurement as an integral part of email and online marketing program performance?
Incorporate tools and techniques that enhance email relevance and improve deliverability?
Make use of social media to enhance other online marketing programs?
As a special bonus, all Webinar attendees will receive a copy of the complete Email Optimizer Survey Report — a perfect complement to the Webinar presentation and a 2011 marketing essential.
If you have already registered for this Webinar, thank you. If not, don't miss out on your last opportunity!
Register for the free Webinar now.
 

 
Presenter:
Brennan Carlson
VP of Product Management
Lyris, Inc.

 
Presenter: 
 
 Brennan Carlson
VP of Product Management, Lyris, Inc.
Brennan maintains a consistent focus on keeping Lyris' customer-centric product roadmap on track, overseeing the growth of the company's user experience team and spearheading the development of end-user product feature and design validation practices and methodologies.

 
Ensure delivery: add lyristeam@lyris.com to your safe-senders list.

 
Inside Lyris HQ Newsletter | Webcast Archive | Free Resources
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Lyris, Inc. 6401 Hollis Street, Suite 125 Emeryville, CA 94608
 

 

1.04.2011

Top Searches Will Be Influenced By Changes in Search Habits, APIs

Chris Crum

Top Searches Will Be Influenced By Changes in Search Habits, APIs

   

 Looking Back at a Decade of Search, Ahead to New Possibilities

Tired of top ten of 2010 lists yet? Me too. We're 4 days into 2011 now. Enough is enough. Yahoo got the memo, as now it is looking back on the past decade in search beginning with 2001, and looking at how much has changed (and how much hasn't).

What is the biggest difference you see in search activity from 2001 to 2011?
 
"Some trends have continued over the years, for example pop-princess Britney Spears made the list every year, while some trends changed drastically, largely thanks to new technology like mobile devices," a spokesperson for Yahoo tells WebProNews.

Back in 2001, the top ten list featured things like Napster, NASCAR, the IRS, and of course the World Trade Center. In fact, there had not been another news event to reach a year's top ten list of Yahoo searches until the infamous BP oil spill of this past year.

The decade in search was largely dominated by entertainment and celebrity queries like Spears, Kim Kardashian, Megan Fox, Miley Cyrus, Jessica Simpson, Paris Hilton, Lady Gaga, Eminem, Justin Bieber, 50 Cent, etc.

Harry Potter came in on the top 10 three different years. It's actually surprising that it it didn't come in more. 

How people search should play a big role in dictating the top searches going forward. "While some our most popular questions have stayed the same over the years, the answers – and how we get them – have seen some big changes since 2001," says Yahoo. "Innovative features and Quick Apps now bring the information you're seeking within the search page, rather than just giving you a list of links."

"You can even Sketch-a-Search!" the company says referring to its own mobile app, in which you can use your finger to draw a circle around an area on a map and bring up search results. "Today's Yahoo! searchers don't have to rely on PCs; mobile devices now let you search on the go, delivering snack-sized bites of information – like scores, stats, and song lyrics – perfect for the top 3 2010 searches on mobile: NFL, Lady Gaga, and Rihanna."

Of course, apps are obviously influencing search well beyond those using Yahoo. APIs will continue to be a huge factor in the way people do their searches. According to Programmable Web, which runs an API Directory and a MashUp directory, API growth doubled in 2010 with social and mobile trending upwards. Search was number 4 in the top 5 API types of the year, just ahead of mobile.

Local, social, and realtime are bound to be three of the largest factors in search in general moving forward. Of nearly a thousand apps added to Programmable Web's MashUp directory, 270 of them tapped into the Google Maps API, nearly 200 tapped into Twitter's, and nearly 100 tapped into Facebook's and YouTube's each. Each of these is extremely valuable to search. 
 
Paid Search Tactics You Need to Know
By not utilizing paid search, people miss out on a lot of traffic opportunities. As Brad Geddes of bg Theory explains to WebProNews, search is about controlling real estate and paid search is just another means of getting your business̢۪s name on the page.

Recent Video:
 Make Your SEO Count with Wpromote's New Tool
At PubCon Las Vegas 2010, Wpromote launched a Firefox extension called the SEOAudit Tool.
 



 

Ding Dong, the Update's Dead! Quarterly Updates to the Toolbar Are No More!
By: mjtaylor

I believe we have seen the last of quarterly updates to the PageRank Toolbar. I hear constant reports of updates but never any consensus that an update has taken place. The last time I recall a cluster of reports where webmasters reported a toolbar push was last April 2010, and I would not swear to it. 

 Tuesday, January 04, 2011

 Looking Back at a Decade of Search, Ahead to New Possibilities

Tired of top ten of 2010 lists yet? Me too. We're 4 days into 2011 now. Enough is enough. Yahoo got the memo, as now it is looking back on the past decade in search beginning with 2001, and looking at how much has changed (and how much hasn't).

What is the biggest difference you see in search activity from 2001 to 2011? Comment here.

"Some trends have continued over the years, for example pop-princess Britney Spears made the list every year, while some trends changed drastically, largely thanks to new technology like mobile devices," a spokesperson for Yahoo tells WebProNews.

Back in 2001, the top ten list featured things like Napster, NASCAR, the IRS, and of course the World Trade Center. In fact, there had not been another news event to reach a year's top ten list of Yahoo searches until the infamous BP oil spill of this past year.

The decade in search was largely dominated by entertainment and celebrity queries like Spears, Kim Kardashian, Megan Fox, Miley Cyrus, Jessica Simpson, Paris Hilton, Lady Gaga, Eminem, Justin Bieber, 50 Cent, etc.

Harry Potter came in on the top 10 three different years. It's actually surprising that it it didn't come in more.

 How people search should play a big role in dictating the top searches going forward. "While some our most popular questions have stayed the same over the years, the answers – and how we get them – have seen some big changes since 2001," says Yahoo. "Innovative features and Quick Apps now bring the information you're seeking within the search page, rather than just giving you a list of links."

"You can even Sketch-a-Search!" the company says referring to its own mobile app, in which you can use your finger to draw a circle around an area on a map and bring up search results. "Today's Yahoo! searchers don't have to rely on PCs; mobile devices now let you search on the go, delivering snack-sized bites of information – like scores, stats, and song lyrics – perfect for the top 3 2010 searches on mobile: NFL, Lady Gaga, and Rihanna."

Of course, apps are obviously influencing search well beyond those using Yahoo. APIs will continue to be a huge factor in the way people do their searches. According to Programmable Web, which runs an API Directory and a MashUp directory, API growth doubled in 2010 with social and mobile trending upwards. Search was number 4 in the top 5 API types of the year, just ahead of mobile.

Local, social, and realtime are bound to be three of the largest factors in search in general moving forward. Of nearly a thousand apps added to Programmable Web's MashUp directory, 270 of them tapped into the Google Maps API, nearly 200 tapped into Twitter's, and nearly 100 tapped into Facebook's and YouTube's each. Each of these is extremely valuable to search.

What do you think will be the most significant factor in search activity in 2011? Share your thoughts.


Was this article interesting?    
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About the Author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter. Twitter: @CCrum237

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Web 2.0 Expo SF: All About Making Money on the Web

Web 2.0 Expo :: March 28-31, 2011 :: Moscone West, San Francisco, CA
Catch Our Best Price before January 20

Web 2.0 Expo San Francisco is back for another year of intense conversations, probing keynotes with industry leaders, product launches, networking parties and a lively expo hall. Register now with our kick-off savings of 25% off when you use code websf11pr27. We sold out our fall New York show two weeks before the event, so be sure to secure your spot now!

Register now with discount code websf11pr27 to save 25%. This is on top of the savings you receive during our Best Price period. Offer ends January 20.

Featured Speakers

Douglas Crockford
Douglas Crockford
Yahoo! Inc.
Jennifer Lynn Aaker
Jennifer Lynn Aaker
Stanford Grad. School of Business
Dion Almaer
Dion Almaer
Palm Inc.
Mari Baker
Mari Baker
PlayFirst, Inc.

Unlocking the Digital Economy
Opportunities for growth in the digital economy have exploded this year with such companies as Groupon, Foursquare and Zynga leading the way. Come to Web 2.0 Expo to learn how you can leverage these giants' important ideas for your own success. Our speakers will apply the economic filter to data collection, social connections, social media platforms, browser successes, old media in new channels, global commerce, as well as the following:

• Mobile opportunities

• Gaming

• Ecommerce

• Security everywhere

• Online / Offline

• Telephony

• Compelling new business models

• Digital goods in a consumption economy
• New marketing paradigms

• Product creation strategies

• Design for satisfying user experiences

• Cutting-edge development

• Performance challenges

• Practical analytics

• Cloud computing

• Startup trends

About Web 2.0 Expo San Francisco
Web 2.0 Expo happens March 28-31, 2011 at Moscone West in San Francisco, CA. Now in its fifth year, Web 2.0 Expo is for the builders of the next-generation web: designers, developers, entrepreneurs, marketers, and business strategists. We feature not only innovations and inspirations but also practical ideas that smart companies can use to succeed today.


Web 2.0 Expo on Twitter
Facebook fan page
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Read the Web 2.0 Expo Blog

Got Hotel?
We've negotiated special rates for attendees at hotels near our venue, Moscone West. Book now before we run out of space.

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