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Top Headlines in Marketing and Advertising

The week's most popular news: Marketing and Advertising

Marketing and Advertising
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] - mashable.com
The Internet has transformed the way consumers respond to marketing. This infographic pits outbound marketing against inbound marketing -- can you guess which one is winning?
SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says - searchengineland.com
SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social...
CHART OF THE DAY: These Five Companies Control 64% Of All Online Ad Spending - businessinsider.com
Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. (Incredibly, Google controls 46% of all online spending.) One thing to note, says Herman: "With...
5 Tips for Creating Video and Audio Content With Your iPhone - socialmediaexaminer.com
If you could create and manage an entire video blog using nothing other than an iPhone, would you? If you're interested in learning how...
7 Ways to Create a Memorable Customer Experience With Social Media - mashable.com
Companies are often uneasy about social media because it gives consumers a public platform for complaints. But there can be huge benefits. Here's how you can dive in.

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